Sustainability strategy is complicated—we’ll help you get it right.

We simplify sustainability planning and make it accessible for small and medium-sized brands to take authentic action on issues that matter to your current and future customers—and your team.

The cost of inaction.

The risk of not taking action on sustainability issues has never been higher for businesses and future generations. 

Don’t get left behind by your competitors and make yourself a target for the wrong kind of attention.

  • Failing to address or understand critical, material business issues related to sustainability and ESG issues can result in real brand reputational risks that have direct financial implications. These moments can be hard for brands to recover from and are easily avoided by having a credible strategy in place.

  • Sustainability minded customers are no longer niche, they are driving faster growth for companies (B2B and B2C) compared to conventional counterparts. Failing to build credible sustainability programs means leaving cash on the table. Stop losing customers to your competitors because you haven’t done the basics.

  • Many state, federal, and international regulations (i.e. EU) require brands to consider and track key sustainability and ESG measures like greenhouse gas emissions, waste, social impacts, and human rights issues across your supply chain. Brands must understand these risks and requirements and be prepared to show defensible progress.

  • The threats of climate change, plastic and air pollution impact families today. Many brands may have human rights issues lurking in their supply chain. The work we do now has the ability to help protect future generations and leave a lasting brand legacy.

Discover your next step toward a more sustainable company.

What you gain by doing this work.

  • Increase Loyalty

    Sustainability has been proven to be a clear driver in both customer conversion and retention. Your current and future customers expect credible, authentic action on what matters and they are willing to pay for it.

  • Drive Growth

    Differentiation within the marketplace and among your competition can be achieved through establishing brand aligned sustainability and ESG programs. Brands with strong sustainability platforms are outpacing the incumbents by 3X.

  • Attract Investors

    Investors are looking for businesses of the future when investing, and prioritize working with brands who have a clear ESG strategy, goals, KPIs and implementation plans. Any due diligence process will include a review of ESG issues.

ABOUT YOUR GUIDE

Specializing in working with high-growth businesses to build credible, authentic sustainability and ESG programs

Colin is a strategic operator and dynamic leader with 20+ years of experience in sustainability management, social impact, and ESG.

He has a proven track record of planning and executing high-value projects across sectors including consumer products, food & beverage, services, and technology & communications. 

Colin is a Certified Sustainability Professional (ISSP Credential #0011488137) and is certified in the Fundamentals of Sustainability Accounting. He has a BS in Environmental Science and Masters in Urban Planning with a focus on sustainable systems. 

Ethical business is here to stay.

The most innovative and in-demand brands want to do the right thing for people and the planet but they lack the expertise or resources to take action. 

HOW WE MAKE IT HAPPEN

TAKE THE ASSESSMENT & START THE CONVERSATION

Step 1. We identify priorities.

Our proprietary Rapid Impact Assessment helps you identify the issues that should be prioritized in your sustainability and ESG strategy. We take the guesswork out of deciding what is relevant to your industry and business.

Meeting about sustainability planning

DEVELOP YOUR SUSTAINABILITY PLAN

Step 2. We build a plan.

Based on the results of your Rapid Impact Assessment we conduct initial due diligence on your business needs, customers, existing efforts, and competitive landscape. If you have an existing strategy and programs, we’ll assess gaps and identify ways to elevate your existing efforts. We take the results of our research and create a custom, brand-relevant scope of work to execute against.

EXECUTE YOUR SUSTAINABILITY PLAN

Step 3. We execute & communicate.

With a scope of work in place we can start to execute on initiatives that demonstrate credible action on your sustainability priorities. Having a plan and making progress serve as the foundation for crafting emotionally-resonant stories that deliver financial, environmental, and social benefits. We can help you share your progress in a credible and authentic way that is aligned with domestic and international marketing guidance.

 We offer flexible payment schedules and terms to fit your business circumstances.

  • “Colin sought to create order out of chaos. He put guardrails around a process that previously didn't have a road. He brought as much rigor and sanity as the business could handle to our annual planning process and stayed positive the whole time.”

    Jeff Dix, Beautycounter

  • “I am continually impressed by Colin’s ability to develop innovative approaches to complex problems, bring diverse groups of stakeholders together to achieve a common goal, and his steadfastness in the face of substantial obstacles.”

    Renee Hackenmiller-Paradis, Nike

  • “Colin is someone who leads with integrity and a deep dedication to mission and sustainability. He brings a wealth of technical knowledge and is a thoughtful collaborator across the business. He's not afraid to tackle complex problems and always brings a solutions-oriented mindset.”

    Jacqueline Barrett, Kendo Brands

Customers, employees, and investors care about sustainability and business ethics.

Don’t get left behind because your competition is already investing in sustainability.